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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

A) Include Measures within a Filter
B) Email Comparison Report
C) Email Send Report
D) Compare Email Sends on the Tracking page

2. A data administrator is creating a new data extension to store product catalog dat a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

A) To save the data extension
B) To ensure data integrity
C) To determine the correct data type
D) To optimize import process speed

3. Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A) Preview Tab
B) Standard Workflow Approval
C) Content Detective
D) Two-Step Workflow Approval

4. A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

A) Add tags to each piece of content
B) Rename content to be alphabetical
C) Create folders and move content
D) Filter based on content type

5. A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

A) Have customers opt in to email before they can shop online.
B) Create an in-store SMS campaign that offers a discount for opting in.
C) Require customers to provide their email address when calling customer service.
D) Ask for an email address when a customer makes a purchase in-store.

Solutions: