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Salesforce MC-201 Exam Syllabus Topics:

Section	Objectives
Data Management & Integration	- Automation Data Handling 1. Importing/exporting prospect data 2. Custom fields and segmentation logic - Salesforce CRM Sync 1. Field mapping and sync behavior 2. Data quality and deduplication
Marketing Automation	- Engagement Studio 1. Automation rules and drip programs 2. Nurture campaign design - Scoring & Grading 1. Scoring models configuration 2. Grading profiles and qualification rules
Administration & Governance	- User Management 1. Roles, permissions, and access control - System Configuration 1. Account Engagement settings and integrations
Lead Generation & Management	- Prospect Management 1. Lifecycle management and nurturing 2. Segmentation lists and dynamic lists - Forms & Landing Pages 1. Form handlers and conversion tracking 2. Landing page creation and optimization
Account Engagement Fundamentals	- Platform Overview & Terminology 1. Lifecycle and engagement model 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
Reporting & Analytics	- Engagement Metrics 1. Email performance tracking 2. Campaign reporting and ROI analysis - B2B Marketing Analytics 1. Dashboards and insights interpretation

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers

A) Include a link to the eBook in the Below Form section of the form.
B) Use a form completion action to send an autoresponder email with the eBook.
C) Re-direct the prospect to the eBook instead of showing the forms Thank You Content.
D) Use a form completion action to Initiate an auto-download of the eBook.

2. LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

A) Dropdown
B) Checkbox
C) Multi-Select
D) TextArea

3. How can you set a prospect's first touch campaign?

A) Using segmentation rules.
B) None of the above
C) Using automation rules.
D) Using completion actions

4. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

A) Marketing Cloud Account Engagement form
B) Marketing Cloud Account Engagement form handler
C) Third party form
D) Marketing Cloud Account Engagement landing page without a form

5. What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

A) Name
B) Email address
C) Company
D) Phone

Solutions:

Question # 1
Answer: B,C

Question # 2
Answer: A

Question # 3
Answer: D

Question # 4
Answer: A

Question # 5
Answer: B