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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
B) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
C) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
D) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
E) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.

2. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
B) Search the list for the domain name of the competitor and select the block option for each user that is found.
C) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
D) Create a Non-Competitor Program using Program Designer.

3. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
B) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.

4. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
B) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
C) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
D) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

5. The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

A) Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
B) Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.
C) Create the custom report and schedule it to be sent by email to the executive team every single day.
D) You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

Solutions: