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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the CPS pricing model?

A) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
B) This model allows clients to purchase data on a cost per category agreement.
C) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
D) This model allows clients to purchase data based on the overall win rate of the campaign.
E) This model allows clients to purchase data on a cost per 1,000 impressions basis.

2. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Paste a pixel campaign delivery.
B) User Data API
C) Real-time server data transfer
D) Batch server data transfer
E) JSON return tag

3. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect strategic data points, designed to identify customer engagement.
C) Collect only personally-identifiable information, to correlate it within the DMP.
D) Collect and store only online interactions, as the DMP is an online platform.

4. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the iFrame tag type was selected in the container tool.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the appropriate macros were added to the pixel URL.

5. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you want to receive user data as it is collected on users via HTTP POST or GET requests
C) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
D) If you want user data sent without authentication

Solutions: