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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) cable television infomercials
C) up-sell potential via outbound calling centers and automated dialers
D) building a 1:1 interaction with the customer

2. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Data mining.
B) Social platform.
C) Central decisioning.
D) Customer clustering.

3. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Unica
B) Cross-channel campaign management.
C) Customer segmentation.
D) All of the above.

4. Which of these provides visibility to the entire supply chain process so procurement, transportation, and warehousing personnel are all aware of order, shipment, and invoice status?

A) Transportation Management.
B) Supply Chain Visibility.
C) Warehouse Management.
D) Collaboration Network.

5. Extended selling channels and brand experience include .

A) call center and physical stores
B) segmentation, promotions, targeting
C) social integration, remote widgets, affiliates
D) web store, mobile store, kiosks

Solutions: