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Facebook Certified media buying professional Sample Questions:

1. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) People from your customer database.
B) Your Facebook page fans.
C) A custom audience based on your website visitors.
D) All audiences you need.
E) People interested in music.

2. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) People who have opened your mobile app in the last 92 days.
B) People who have clicked any links on a Canva in the past 180 days.
C) Your customer database from the last 5 years.
D) People who have visited your website in the last 365 days.
E) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
F) People who have opened a Lead form but have not submitted data in the past 180 days.

3. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
B) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
C) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
D) Buy through the reach and frequency and set a frequency of 2 every 7 days.
E) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

4. Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

A) Interests: Gamers
B) Mobile Device User - focused on Android
C) Age with max 25 years
D) Countries India + Colombia
E) Gender Male
F) App Store Region

5. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Ad Recall
B) Purchase Consideration
C) Brand Awareness
D) Cost Per Click

Solutions: