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NEW QUESTION # 48
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Ensure source channel Is available in subscriber data.
- B. Create one Entry Source for each messaging channel.
- C. Send both email and SMS to ensure subscribers get NTO's messages.
Answer: A
Explanation:
The correct answer is C because ensuring source channel is available in subscriber data can help NTO configure its welcome series in Journey Builder to honor the opt-in communication method. The source channel can be used as a decision split or an entry filter to send the appropriate message type (email or SMS) to each subscriber. Sending both email and SMS would not honor the opt-in communication method, but rather annoy the subscribers who only opted in for one channel. Creating one entry source for each messaging channel would not work because a journey can only have one entry source.
NEW QUESTION # 49
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
- A. Use a File Drop starting source.
- B. Schedule the automation to run hourly.
- C. Trigger the automation via API.
Answer: C
Explanation:
Triggering an automation via API is a method that allows marketers to start an automation based on an external event or process, such as a website action. The automation can be triggered by calling the Perform method of the Automation object in the SOAP API. This method can be used to run an automation immediately or schedule it for a future date and time.
NEW QUESTION # 50
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Schedule and activate Triggered Sends for the messages in the journey.
- B. Select the Recurring schedule type for the entry source in Journey Builder.
- C. Select an automation to populate the Entry Source Data Extension.
Answer: C
Explanation:
Selecting an automation to populate the Entry Source Data Extension is what the marketer should do in order to run a journey multiple times a day after new data is compiled. This option allows the marketer to use an automation that imports or updates data in a data extension and then use that data extension as an entry source for a journey. The automation can be scheduled to run multiple times a day and trigger the journey accordingly. Selecting the Recurring schedule type for the entry source in Journey Builder would not work if the data is not in an attribute group in Contact Builder. Scheduling and activating Triggered Sends for the messages in the journey would not work if the marketer wants to use other journey activities besides sending emails.
NEW QUESTION # 51
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?
- A. Delivery Profile
- B. Sender Profile
- C. Send Classification
Answer: C
Explanation:
Send Classification is the correct answer. A send classification is a setting that defines the type, priority, and sender information for an email send. There are three types of send classifications: commercial, transactional, and operational. Transactional send classifications are used for emails that are triggered by a subscriber's action, such as a purchase confirmation or a password reset. Transactional emails are sent to subscribers regardless of their opt-in status, as they are considered essential communications. You can learn more about this in the Email Creation and Sending module on Trailhead.
NEW QUESTION # 52
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
- A. Primary Key
- B. Is Sendable
- C. Nullable
Answer: A
Explanation:
A data extension that is used for a SQL Query Activity must have a primary key. The primary key ensures that each record is unique and can be updated by the query. The Is Sendable and Nullable settings are not required for a SQL Query Activity, but they affect how the data extension can be used for sending emails and storing null values.
NEW QUESTION # 53
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Leverage Social Studio to capture email addresses.
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Create CloudPages to collect and subscribe users,
Answer: C
Explanation:
Create CloudPages to collect and subscribe users is the correct answer. CloudPages is a feature that allows you to create web pages and landing pages using Marketing Cloud tools and data. You can use CloudPages to collect information from users who visit your pages from social channels, such as Facebook or Twitter, and subscribe them to your email lists or data extensions. You can also use CloudPages to create preference centers, profile centers, or unsubscribe pages for your email subscribers. You can learn more about this in the
[CloudPages Basics] module on Trailhead.
NEW QUESTION # 54
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
- A. Test Send
- B. Send Preview
- C. Content Detective
Answer: B
Explanation:
Send Preview is the tool that allows the marketer to review how different variations of an email will render in different email clients. It also enables the marketer to preview dynamic content and personalization strings for each subscriber in a data extension. Content Detective is a tool that scans an email for potential content issues, such as broken links, missing images, or spam triggers. Test Send is a tool that sends a test email to a specified recipient or a test data extension.
NEW QUESTION # 55
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Define a goal for each journey.
- B. Export the journey email analytics.
- C. Review opens and clicks activity summaries.
Answer: A
Explanation:
The action that the marketer should take to evaluate conversion of those journeys is to define a goal for each journey1. A goal is a measure of success for a journey, such as a purchase, a subscription, or a registration2. By defining a goal for each journey, the marketer can track how many contacts achieved the desired outcome after receiving the email messages in the journey3. The marketer can also compare the goal metrics across different journeys to identify which ones are more effective and optimize them accordingly4.
Exporting the journey email analytics is not the correct answer, as it does not help evaluate conversion of those journeys. Exporting the journey email analytics is a feature that allows the marketer to download a CSV file with detailed information about the email performance in a journey, such as sends, opens, clicks, bounces, and unsubscribes. By exporting the journey email analytics, the marketer can analyze the email engagement and deliverability in a journey, but they cannot measure the conversion or outcome of the journey.
Reviewing opens and clicks activity summaries is also not the correct answer, as it does not help evaluate conversion of those journeys. Reviewing opens and clicks activity summaries is a feature that allows the marketer to view the aggregate statistics of the email activity in a journey, such as total opens, unique opens, total clicks, and unique clicks. By reviewing opens and clicks activity summaries, the marketer can monitor the email interaction and interest in a journey, but they cannot measure the conversion or outcome of the journey. References := 1: Define Goals - Salesforce 2: Journey Builder Best Practices - Salesforce 3: Analyze Journey Performance - Salesforce 4: Marketing Cloud Journey Builder: How to Measure Success : Export Journey Email Analytics - Salesforce : Email Activity Summary - Salesforce
NEW QUESTION # 56
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. 'Subscribers Not Sent To* report
- B. Not Sent Tracking Extract
- C. _sent Dataview
Answer: B
Explanation:
Not Sent Tracking Extract is the tool that should provide a list of subscribers who didn't receive the expected emails. Not Sent Tracking Extract is a type of tracking extract that allows you to export data about subscribers who were excluded from an email send due to various reasons, such as suppression lists, publication lists, frequency capping, etc. You can use this tool to identify why some subscribers didn't receive your emails and take corrective actions if needed. _sent Data View is a system data view that allows you to query data about subscribers who were sent an email within the last six months. 'Subscribers Not Sent To' report is not a valid report in Marketing Cloud.
NEW QUESTION # 57
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
- A. Skip Automation
- B. Wait Activity
- C. Verification Activity
Answer: C
Explanation:
Verification Activity is the correct answer. This activity allows you to set criteria for an automation to run successfully or fail based on data counts or validation errors. For example, you can use a verification activity to check if the file size or the number of records in a file is greater than zero before processing it. This can help prevent empty files or data points from being imported or processed by your automation. Wait Activity is not a valid option, as this activity only allows you to pause an automation for a specific duration or until a specific date or time. Skip Automation is not a valid option either, as this option only allows you to skip an automation if it is already running when it is scheduled to run again. You can learn more about this in the Automation Studio Basics module on Trailhead.
NEW QUESTION # 58
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?
- A. A collection
- B. A Dimension
- C. A Dashboard
Answer: A
Explanation:
A collection is a group of related reports that can be created in Datorama to provide customized insights and analysis. A collection can contain reports from different data sources and channels, as well as filters, segments, and calculations. A collection can be shared with other users or embedded in other applications.
NEW QUESTION # 59
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. In the step with the two SQL activities, place a wait step between them.
- B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
- C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
Answer: B
Explanation:
If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.
NEW QUESTION # 60
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
- A. SQL Query, Decision Split, Data Designer
- B. Journey Builder Entry Source, Filter Definition, Segment Builder
- C. SQL Query, Filter Definition, Journey Builder Entry Source
Answer: C
Explanation:
A SQL Query is a tool that allows marketers to manipulate and filter data from data extensions using SQL statements. A SQL Query can be used to find customers who have purchased a camping tent or foldout camper in the last week and exclude those who have a 'silver status'. A Filter Definition is a tool that allows marketers to create filters based on attributes or measures from data extensions. A Filter Definition can be used to apply the SQL Query results to the data extension that contains all customer transactions within the last 90 days. A Journey Builder Entry Source is a tool that allows marketers to define the audience for a journey based on data extensions, filters, or events. A Journey Builder Entry Source can be used to select the filtered data extension as the entry source for the campaign.
NEW QUESTION # 61
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
- A. Attribute Group
- B. Data Filter
- C. SQL Query Activity
Answer: A
Explanation:
If you need to personalize an email with dynamic content using data from different sources, such as Open Data View and Purchase Data Extension, you should use Attribute Group as a way to source the data.
Attribute Groups allow you to create relationships between different data sources using common fields or keys. This way, you can access data from multiple sources using one attribute group name in your dynamic content rules or AMPscript code. SQL Query Activity is a tool that allows you to manipulate data using SQL statements, but it does not create relationships between data sources. Data Filter is a tool that allows you to filter data based on criteria, but it does not create relationships between data sources either. You can learn more about this in the [Data Modeling Basics] module on Trailhead.
NEW QUESTION # 62
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
- A. Journey Builder and Engagement Split
- B. Salesforce CDP and Einstein Engagement Scoring
- C. Automation studio and Query Activity
Answer: A
Explanation:
Journey Builder and Engagement Split are no-code features that can be used to accomplish this scenario.
Journey Builder is a tool that allows marketers to create personalized customer journeys across channels and devices. An Engagement Split is a type of decision split that evaluates how a subscriber interacted with an email, such as opening or clicking. Based on the outcome, the subscriber can be routed to different paths in the journey.
NEW QUESTION # 63
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Web Studio to capture Query parameters from social media link.
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Use an interactive form from email Studio to collect this information
Answer: A
Explanation:
Web Studio to capture Query parameters from social media link is the correct answer. This option allows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link to pass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information is not a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.
NEW QUESTION # 64
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
- A. Einstein Copy Insights
- B. Einstein Messaging Insights
- C. Einstein Recommendations
Answer: A
Explanation:
Einstein Copy Insights is the tool that should supply insights into the tone of subject lines. Einstein Copy Insights is a feature that uses natural language processing and machine learning to analyze your subject lines and provide suggestions for improvement. It also shows you the tone of your subject lines, such as positive, negative, neutral, or mixed, and how it affects your engagement metrics, such as open rate, click rate, etc.
Einstein Recommendations is a feature that uses artificial intelligence to provide personalized product or content recommendations for your subscribers based on their behavior and preferences. Einstein Messaging Insights is a feature that uses predictive intelligence to identify issues or opportunities with your email campaigns based on performance trends and anomalies.
NEW QUESTION # 65
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. Report Definition Activity in Automation Studio
- B. Report Scheduling in Datorama Reports
- C. File Transfer Activity in Automation Studio
Answer: C
Explanation:
File Transfer Activity in Automation Studio is the method that meets their needs. File Transfer Activity is an activity that allows you to move files from one location to another, such as from Marketing Cloud to an SFTP server or an AWS S3 bucket. You can use this activity to schedule automatic delivery of pivot table data to an AWS S3 bucket every Monday at 6:00 a.m. Report Scheduling in Datorama Reports is a feature that allows you to schedule reports to be sent via email or Slack, but not to an AWS S3 bucket. Report Definition Activity in Automation Studio is an activity that allows you to create and run reports based on data views, but not to deliver them to an AWS S3 bucket.
NEW QUESTION # 66
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
- A. API Event Entry Source
- B. CloudPages Entry Source
- C. Contact Event Entry Source
Answer: A
Explanation:
An API Event Entry Source is the best option to enter a subscriber into a journey as soon as they submit a form hosted by a third-party vendor. An API Event Entry Source allows a journey to be triggered by an external system or application using a REST API call. The API call can include subscriber data that can be used in the journey. A CloudPages Entry Source or a Contact Event Entry Source would not work for this scenario, as they require the form to be hosted on a CloudPage or a Marketing Cloud landing page.
NEW QUESTION # 67
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
- A. Sender Authentication Package
- B. Send Throttle
- C. Web Collect Sign-Up Form
Answer: B
Explanation:
The configuration that should help with limiting a spike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidth limit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature that helps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email sends. References := 1: Send Throttle - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email limitations in marketing cloud - Salesforce Developer Community 4:
Sender Authentication Package - Salesforce : Web Collect Code Samples - Salesforce
NEW QUESTION # 68
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Salesforce EEB-101 exam covers various topics related to email marketing, including email design and coding, email segmentation, email personalization and automation, email deliverability, email metrics and analysis, and email marketing best practices. EEB-101 exam is designed to test the candidate's ability to use Marketing Cloud Email to create effective email campaigns that generate leads and drive revenue. It also tests the candidate's knowledge of how to use Marketing Cloud Email to measure the success of email campaigns and optimize them for better results.
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