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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30day billing cycle?

A) It depends on the number of clicks on his ad
B) $20
C) $600
D) $720

2. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
B) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
C) Google's Website Optimizer is a tool that will automatically optimize web pages.
D) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.

3. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
B) Open the campaign page and then choose Search Listings to edit where the ad will appear.
C) Open the campaign page and then choose the Settings tab to edit where the ad will appear.
D) Open the ad page and then choose the Settings tab to edit where the ad will appear.

4. You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?

A) 2MB
B) 66MB
C) 25MB
D) 50MB

5. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) Google does not reveal the Quality Score.
B) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
C) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
D) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.

Solutions: