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Google Display Exam Practice Test Sample Questions:

1. Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) Keyword tools
B) My Change History tool
C) Display ad builder
D) Conversion optimizer

2. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the conversion rate for ads in the Google Content Network.
B) It's the number of conversions that have happened from a video ad.
C) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
D) It's the cost of conversions that have happened after a user saw Bob's ad online.

3. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Demographics
B) Geo-caching
C) Nation targeting
D) Geo-targeting

4. Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

A) Keyword tools
B) My Change History tool
C) Display ad builder
D) Conversion optimizer

5. According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible. Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?

A) Display ads are more attractive than text ads.
B) Display ads are larger and can contain more information.
C) Users' activities are different in Search than in the Google Content Network.
D) Text ads aren't allowed in the Google Content Network.

Solutions: