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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The reduced impact of mass marketing.
B) The need to drive optimization in the selling process.
C) The interconnected supplier network.
D) The empowered customer.

2. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer returns, customer purchases, customer order changes.
B) Customer insight, customer value strategy, customer & partner engagement.
C) Customer demographics, customer geography, customer affluence.
D) Customer potential, customer transaction capture, customer fulfillment.

3. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Sterling Commerce
B) Unica
C) WebSphere Commerce
D) Coremetrics

4. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?

A) Unica
B) WebSphere Commerce
C) ILOG Optimization
D) Cognos

5. Extended selling channels and brand experience include .

A) call center and physical stores
B) segmentation, promotions, targeting
C) social integration, remote widgets, affiliates
D) web store, mobile store, kiosks

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