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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?

A) Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
B) Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.
C) Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
D) Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.

2. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) legal choices in all our communications.
B) procedural instructions in all our communications.
C) strategic content in all our communications.
D) accurate graphics in all our communications.

3. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Start writing a sincere apology to those impacted.
B) Start writing messaging to explain the issue.
C) Ascertain the negative attention the issue is attracting.
D) Convene the crisis response team.

4. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
B) The communication team will publish one intranet article per week throughout the enrollment period.
C) The company will save $1.2 million based on the enrollment choice employees make.
D) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

5. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) Marketing and Advertising
C) CEO or other top executive
D) Investor Relations

Solutions: