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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A) Data Views
B) Send Log
C) Recent Email Send Report
D) Tracking Extract

2. Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?

A) %%view_email_url%%
B) %%view_as_webpage%%
C) %%view_online%%
D) %%vawp%%

3. A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended?

A) Create additional attribute fields in the main contact data extension.
B) Create a new data extension and link it as a new population.
C) Create new Salesforce data and link it to the other data extensions.
D) Create a new data extension and link it to the other data extension.

4. Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A) Select 'Normalize Phone Number' in Journey settings.
B) Format the phone field in Salesforce as +1[phonenumber].
C) Configure the phone field in Salesforce as US locale.
D) Select 'US' as the sending country in SMS activity.

5. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A) Publication Lists
B) Data Filters
C) Attribute Groups
D) Query Activities

Solutions: