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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices |
| Topic 2: Subscriber Data Management | 24% | - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Describe the different data types and storage options in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model |
| Topic 3: Setup | 22% | - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how Marketing Cloud Engagement account capabilities map to business needs - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how to configure integrations |
| Topic 4: Channel Management | 19% | - Describe the send process in Marketing Cloud Engagement - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements |
| Topic 5: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 6: Maintenance | 15% | - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations - Describe the health and performance metrics for a Marketing Cloud Engagement instance |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
A) By default, the password will be the password of the logged-in user.
B) Minimum password length is 12 characters.
C) By default, the username is the MID for the current Marketing Cloud MID.
D) Once created, the user will need to be activated in order to use the SFTP.
2. (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
A) Measures
B) Journey
C) SQL Queries
D) Data Filters
3. Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
A) Skipped Records
B) Invalid Email Address
C) List Detective
D) Restricted Values
4. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
A) Field Level Encryption.
B) Distributed Marketing Sends.
C) Tokenized Sending
D) List Sending
5. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Ask employees to use personal email addresses instead of corporate email addresses
C) Ensure employees have opted in to the test email list or data extension
D) Import employee email addresses into All Subscribers with an "Active status
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |
