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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages |
| Topic 2: Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics |
| Topic 3: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions |
| Topic 4: Lead Management | 24% | - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading |
| Topic 5: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects |
| Topic 6: Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Email Preference Center and Dynamic Public List
- B. Salesforce Engage and CRM Visible List
- C. Email Preference Center and Static Public List
- D. Static Public List and Automation Rule
Select all available User Email Preferences
- A. Send weekly search marketing email (sent on Mondays)
- B. Send daily visitor activity emails
- C. Send monthly inactive automations report email
- D. Send starred prospect activity alerts
- E. Send daily visitor assignment emails
- F. Send an email when a prospect is assigned
- G. Send daily prospect activity emails (for my prospects)
- H. Send weekly search marketing email (sent on Fridays)
- I. Send daily prospect assignment emails
- J. Send daily prospect activity emails (for all prospects)
- K. Send weekly inactive automations report email
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. False
- B. True
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- B. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- C. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- D. Have each team member log in and reference the dashboard in the Analytics Studio app.
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Automation rule match Any
- B. Page Action
- C. Completion Action
- D. Automation rule match All
