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Adobe Marketo Engage Architect Master Sample Questions:

1. Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

A) Reduce the number of triggers in workflows
B) Replace static lists with Smart Lists
C) Schedule campaigns during non-peak hours
D) Increase the number of batch campaigns

2. A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A) Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
B) Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
C) Add a Marketing Activities Emails filter with 'Channels' grouping
D) Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings

3. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) The CMO, Data Analysts, the Head of Sales, and the Marketing team
B) Marketing team, Sales Operations, and the Head of Sales
C) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
D) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

4. What type of data is most critical for lifecycle stage analysis?

A) Stage Entry and Exit Dates
B) Lead Nurture Content
C) Audience Segmentation
D) Email Click-Through Rates

5. What type of stakeholder typically requires advanced training on reporting features in Marketo?

A) Content Creator
B) Sales Representative
C) Database Administrator
D) Marketing Manager

Solutions: