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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the main purpose of ad hoc reports in IBM Cognos BI?

A) To provide a point in time picture of performance based on an operational database.
B) To provide a detailed view of the financial health across the business.
C) To deliver stakeholders a personalized experience based on a single report authored by IT.
D) To provide an easy and simple way to create a report and interact with it.

2. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?

A) IBM Connections included
B) IBM OpenPages integration
C) IBM SPSS integration
D) Active Report authoring

3. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
B) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
C) Warn the customer of hidden charges attached to features perceived as free.
D) Expand the agenda to include capabilities not provided by the competitor.

4. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B) Cognos allows organizations to select the appropriate roles that match their user behaviors.
C) Cognos was designed to take information from multiple applications and pull it together into a single platform.
D) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.

5. The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?

A) How are we doing?
B) What should we be doing?
C) Why is our business on or off track?
D) What are our competitors doing?

Solutions: