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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?
A) Execution
B) Analysis
C) Data Manipulation
D) Optimization
2. During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?
A) Install each application independently.
B) Create a HOME folder for each application.
C) Install each application on a separate server.
D) Place all the application installers in the same folder.
3. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?
A) Contact History
B) Response History
C) Offer History
D) Attribute History
4. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?
A) Target Cells Tab
B) Analysis Tab
C) Summary Tab
D) Flowchart Tab
5. In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?
A) Click the Implementation link within the campaign.
B) Click the Segments icon.
C) Select the Sessions menu.
D) Select the Associate checkbox.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |






