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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Execution
B) Analysis
C) Data Manipulation
D) Optimization

2. During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?

A) Install each application independently.
B) Create a HOME folder for each application.
C) Install each application on a separate server.
D) Place all the application installers in the same folder.

3. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

A) Contact History
B) Response History
C) Offer History
D) Attribute History

4. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A) Target Cells Tab
B) Analysis Tab
C) Summary Tab
D) Flowchart Tab

5. In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A) Click the Implementation link within the campaign.
B) Click the Segments icon.
C) Select the Sessions menu.
D) Select the Associate checkbox.

Solutions: